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PressKit1 2020 Press Kit




Armed with nothing but a sewing machine and some serious skills, Jenice Fallenstein hand-crafted costumes for her children every Halloween to create a unique array of characters and styles they loved. Later, the Fallenstein family had the awesome idea to open up a costume rental shop in their garage, allowing the whole town to experience these quality costumes. With just a few dozen styles, the idea was an immediate hit and continued to grow each year.

Amidst this local success, Tom Fallenstein had the idea to take the business online, and that leads us to the company we are today! Not only do we sell over 10,000 costumes and accessories, we design and create thousands of exclusive costumes you won’t find anywhere else.

Our incredible team is comprised of 175 year-round employees and thousands of seasonal employees, all operating out of a 200,000 square foot warehouse in Southern Minnesota.

We ship #NerdyGoofyFun all around the world!!


Tom Fallenstein is the founder and CEO of He was born and raised in Mankato, Minnesota, surrounded by all things Halloween.

Tom built the company’s first website, Flapper, in 2001 with $5,000 he borrowed from his parents. He sold one costume style in just three colors and ran the website out of his college dorm (back then the entire inventory fit in a closet). Soon after, he built three more websites while continuing to study Computer Information Science and Graphic Design at Minnesota State University, Mankato. After graduating in December of 2004, he decided to make Costumes Galore his full time job, transforming the business into what we know today as and

The Star Tribute has named one of the top places to work in Minnesota in 2017, 2018, 2019, and 2020.




Halloween trends follow what is popular in entertainment and media. Of course, classic costumes like witches, vampires, ghosts, zombies, clowns, and pumpkins will remain popular as always. These are the trends we project will be the most shopped costumes in 2020.

Top 5 Themes


  1. Superheroes (Wonder Woman & Black Widow)
  2. Birds of Prey (Harley Quinn)
  3. Nostalgia (Clueless)
  4. Disney
  5. The Handmaid's Tale


  1. Star Wars
  2. Superheroes (Avengers & Justice League)
  3. Nostalgia
  4. Tiger King
  5. Plague Doctor


  1. Wonder Woman
  2. Disney (Elsa)
  3. Trolls
  4. Harry Potter (Hermione/Witches)
  5. Animals (fox, cat)


  1. Spider-man
  2. Batman
  3. The Mandalorian & Baby Yoda
  4. Dinosaurs
  5. Sonic the Hedgehog


  1. USPS & UPS
  2. Dinosaur
  3. Lion
  4. Spider
  5. Baby Yoda


Halloween costume trends largely reflect what is popular in entertainment. We expect that will remain true in 2020, even as release dates get changed and movies jump from theaters to on-demand services.

Superhero costumes like Wonder Woman, Harley Quinn, Spider-Man, Batman, the Avengers, and the Justice League are still on top after years of blockbuster releases. Baby Yoda, the Mandalorian, and other Star Wars costumes will be popular thanks to The Mandalorian. While Disney costumes like Elsa are always a hit, the launch of Disney+ has renewed interest in classic Disney characters, too.

Face masks aren't exactly a costume, but we anticipate seeing many creative ways to integrate them with Halloween masks and costumes. Matching face masks and costumes will definitely be popular this year. Other top trend projections include costumes from Harry Potter, Tiger King, Sonic the Hedgehog, dinosaurs, and animals. USPS and UPS continue to be popular themes for pet costumes, a growing part of the industry.


Trends for 2020

Other Trends


You can expect to see plenty of Disney and Pixar costumes featuring Disney Princesses, Mulan, Monsters, Inc., Onward, Coco, and Toy Story thanks to Disney+. Other trends for kids include Peppa Pig and Minions. We have also found that Game of Thrones still resonates with adults. Nostalgia has a significant impact on costume trends, so look out for favorites like Ghostbusters, Hocus Pocus, Scooby-Doo, The Princess Bride, and Bill & Ted.


When the perfect costume is not available, some crafty Halloween fans make their own! We think you will see do-it-yourself (DIY) Hamilton, Tiger King, and The Last of Us costumes this year. We also expect plenty of homemade costumes based on what you can find in the closet, plus memes that are hot right before Halloween. Costume kits are a great way to combine some essential accessories with your own clothes to complete a costume.


Beyond classic and traditional costumes, we've got our eyes on some other trends.

Uniform costumes are a safe bet most years, but expect to see more first responder costumes like doctors and nurses in 2020. We have also seen a greater variety of inflatables and video game costumes. Don't forget decor, either! Indoor and outdoor decorations will be popular with Halloween fans who want to celebrate at home this year.

The last trend we want to mention is the increasing visibility of group costumes. Every year, we see more costume coordination between families and friends. This means planned themes for couples, groups, pet owners and pets, even maternity and parent/baby carrier ideas. The theme could be anything as long as it takes multiple people to pull it off!




Here at, we understand that Halloween will be different in 2020. But Spooky Season does not have to be spooky at all! We do not expect families and friends to cancel plans for their favorite holiday. Instead, we are helping customers find creative ways to celebrate Halloween with a little more distance and coverage. That way, everyone can feel safe while also having a memorable Halloween!

We have created a “Happy Halloween 2020" page with plenty of tips, tricks, and treats for everyone who wants to change up their Halloween routine.

If you wish to make Halloween more inclusive, we suggest using special pumpkin colors to help increase awareness. For instance, placing a teal pumpkin on your porch lets trick-or-treaters know that you have non-food treats available for them. Curious about the meaning behind purple and blue colored pumpkins? Our “How to Halloween 2020” site has the answers for that!

Masks have always been a part of Halloween, but this year we are encouraging face masks that are fun and on-theme. Face masks can be part of a costume, just like any other Halloween accessory! However, please make sure any mask that you use does meet PPE standards and if it does not please wear one that does underneath another mask if needed.

For more ways to celebrate Halloween 2020, visit or email henni[dot]kristiansen[at]fun[dot]com


Made By Us

A Passion For True Quality

We believe that costumes have the power to create some of life's best moments. That's why we started Made By Us. This diverse selection of costumes and accessories are artfully designed and expertly crafted by our talented team of artists, designers, and developers.

Each project begins with a passion for true quality—embroidered patches, faux fur cut with care, and hand-selected fabrics that are as durable as they are comfortable. Those are just a few examples of how much craft and creativity we put into each and every product. Just for you.

No matter how much time it takes, our goal has always remained the same. To create products that inspire your life's best moments—the big, the small, the funny, the spooky, and the sweet. The moments we all cherish, that's Made By Us.




We love the costume fun that comes with Halloween night, but here at we’re always looking to turn up the fun for the entire season! We tasked our creative costume designers with upping the spooky ante and, well, they delivered. We’re so excited to introduce our latest product line… Halloween Sweaters!

Here’s a small sample of the buzz these sweaters have inspired:

“They take the ‘lazy costume’ trend to the next level while still imparting the exact right note of festive irony to any event.” –People

“The pullovers make perfect last-minute costume alternatives in a pinch. Plus, they're heavy enough to keep you warm and cozy despite Halloween's often chilly temperatures.” –Cosmopolitan

“…with these new Halloween sweaters you can cuddle up with a Fair Isle sweater in the crisp autumn weather, but have vampire coffins and skulls decorate the knit instead of the traditional zig-zag prints.” –Bustle




Our content marketing experts produce a steady stream of infographics and printables that have appeared across the internet.

Evolution of Wonder Woman appeared on: Forbes

Royal Rumble Stats appeared on: USA today

Luigi “Death Stare” Pumpkin Pattern appeared on: Game Informer

TMNT Easter Egg Costumes appeared on: comicbook


Media highlights

Around the web costumes and content have also appeared on...

  • AV Club
  • Buzzfeed
  • Bustle
  • Cosmopolitan
  • Country Living
  • E! News
  • Fandango
  • Fox Sports
  • Good Morning America
  • GQ
  • The Hollywood Reporter
  • Huffpost
  • Nerdist
  • People
  • PopSugar
  • Seventeen
  • Time
  • The Washington Post
  • Yahoo
  • and more...



Henni Kristiansen | henni[dot]kristiansen[at]halloweencostumes[dot]com | 507-386-0207 ext 216 | |